I worked on a concept that fit the artist’s initial concept of an octopus recruiting friends in order to fly. That concept was turned into a treatment and beat-sheet that ensured the story matched the music thematically, as well as in tempo and beat.
Working closely with my co-director Aoífe Doyle (Pink Kong), we researched Rezz’s fanbase. I learned a great deal about the mythology surrounding her stage performances and imagery, and used as much of that in the conceptual direction of the video.
Role: Co-Writer, Co-Director