Project Outcomes

  • Expanded the artist’s visual brand by translating REZZ’s signature hypnotic sound into a narrative-driven animated short film, deepening fan engagement and establishing a unique aesthetic identity in the EDM scene.
  • Achieved viral success, garnering millions of views across platforms and becoming a fan-favourite, praised for its unexpected emotional depth and cinematic quality in contrast to typical music videos.
  • Strengthened cross-media storytelling, bridging music and animation to create a memorable, character-driven experience that resonated beyond the track itself—fueling fan art, merchandise, and live show inspiration.
  • Over 2.9 million views across YouTube alone, with more on other platforms.