Sleepy Hollow VR is an immersive experience based on the FOX television show which was further embedded into an end-to-end installation at San Diego Comic-Con International. Guiding visitors through the iconic covered bridge, dropping them into a virtual environment, and giving them the fright of their life made Sleepy Hollow one of the most popular exhibits at Comic-Con that year.
IMMERSIVE NARRATIVE
Developed during the advent of modern VR, Sleepy Hollow was a project that demanded a lot of innovation, not only from a technical perspective, but also novel approaches to story and interaction.
LBE DESIGN
Beyond the challenges of VR, we had to address the visitor’s entire experience at this location-based experience (LBE); from engaging them in the queue, to giving people something to share on social media as a take-away.
OUTCOMES
Awarded a 2015 Creative Arts Emmy for Outstanding Creative Achievement In Interactive Media category for User Experience And Visual Design—the first ever Primetime Emmy awarded to a virtual reality experience.